PRIVACY AND COOKIES

THE Los Arrecifes Tulum (hereinafter referred to as “we”, “our” or “us”) is committed to maintaining your privacy. This privacy policy describes the practices of Los Arrecifes Tulum Regarding information collected from users who access our website at hotellosarrecifestulum.com (“Site”) or who share personal information with us, this policy also contains information about cookies. The following policies are intended to protect your privacy and ensure that your personal information is handled securely and responsibly. We recommend that you consult this policy on an ongoing basis to stay informed about our most current privacy policy practices.

Privacy Statement

Information We Collect

We collect two types of data and information from Users:

Non-Personal Information. The first type of information is non-identifiable and non-identifiable information, which may be made available or collected through your use of the Site. We do not know the identity of a User from whom Non-Personal Information was collected. The Non-Personal Information being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g., the type of browser and operating system your device uses, language preferences, access time, etc.) to improve the functionality of our Site. We may also collect information about your activity on the Site (e.g., pages viewed, online navigation, clicks, actions, etc.).

  • Personal Information. The second type of information is individually identifiable, meaning information that identifies an individual or can, with reasonable effort, identify an individual. This information includes:

  • Device Information: We collect Personal Information from your device. This information includes geolocation data, IP address, unique identifiers (e.g., MAC address and UUID), and other information relating to your activity through the Site.

  • Registration Information: When you sign up for a newsletter on our Site, you will be asked to provide us with certain details, such as your full name and email address.

  • Contact Information: When filling out the Contact form on our Website, you will be asked to provide us with certain details, such as: full name, phone number and email.

  • Booking Information: When making an online booking through our Booking Engine, you will be asked to provide us with certain details, such as: full name, contact information, demographic information, and payment information.

We receive your Personal Information from various sources:

  • When you voluntarily provide us with your personal data by filling out the form or making an online reservation;
  • When you use or access our Site in connection with the use of our services;
  • From third-party providers, services, and public records (e.g., traffic analytics providers).

Using Information

We collect two types of data and information from Users:

  • To maintain internal records;
  • To send notices about our services, provide technical information, and respond to any customer service issues you may have;
  • To periodically send promotional emails about new products, special offers, or other information that we think you might find interesting;
  • To serve you advertisements when you use our Site (see more in "Advertisements");
  • To market our products (see more in "Marketing");
  • To personalize the Site according to your interests;
  • For statistical and analytical purposes, with the aim of improving the Site.

Advertising

We may use third-party advertising technology to deliver ads when you access the Site. This technology uses information about your use of the Services to display ads to you (by placing third-party cookies on your browser).

Marketing

We may use your Personal Information, such as your name, email address, phone number, etc., on our own behalf or through our third-party subcontractors, for the purpose of providing you with promotional materials related to our services that we believe may be of interest to you.


In order to respect your right to privacy, we provide you, within these marketing materials, with a means to opt out of receiving further marketing offers from us. If you unsubscribe, we will remove your email address or phone number from our marketing distribution lists.


Please note that even if you have unsubscribed from receiving marketing emails from us, we may still send you other types of important email communications without offering you the opportunity to opt out. These may include customer service announcements or administrative notices.

Sharing Information

  • We do not rent, sell, or share User information with third parties, except as described in this Privacy Policy. We may share your Personal Information in a limited number of circumstances, including:


  • Third-Party Service Providers: We share personal information with third parties involved in the process of providing services to you. These third parties are only authorized to use your personal information for the purpose for which it was provided and may not disclose it to any other third party, except on our express direction and in accordance with this Privacy Policy.


  • Legal and Regulatory Authorities: We may share your personal information with legal and regulatory authorities or other third parties when required by law, necessary to allow us to exercise our legal rights, to comply with our legal obligations, or necessary to take action regarding illegal activities or to protect the safety of any person.



  • Business Transitions: If all or part of our business is sold, merged, or otherwise transferred, we may transfer your personal information as part of that transition. We may also transfer your personal data to the owners of hotels managed by us.

User Rights

You can request that:

Receive confirmation as to whether or not your personal information has been processed and access your stored personal information, along with supplementary information.

Receive a copy of the personal information you provide to us directly in a structured, commonly used, and machine-readable format.

Request the correction of your personal information that is under our control.

Request the deletion of your personal information.

Object to us processing your personal information.

Request that we restrict the processing of your personal information.

File a complaint with a supervisory authority.


However, note that these rights are not absolute and may be subject to our own legitimate interests and regulatory requirements.

Retention

We will retain your personal information for as long as necessary to provide our services and as required to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information collected and the purpose for which it was collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated and unused information as soon as possible. In accordance with applicable regulations, we will maintain records containing customer personal data, account opening documents, communications, and anything else as required by applicable laws and regulations. We may correct, supplement, or remove incomplete or inaccurate information at any time and at our discretion.

Security

We take great care in implementing and maintaining the security of the Site and your information. We employ industry-standard procedures and policies to ensure the security of the information we collect and store, and to prevent the unauthorized use of any of this information. We require third parties to comply with similar security requirements, in accordance with this Privacy Policy. While we take reasonable measures to protect information, we cannot be held responsible for the actions of anyone who gains unauthorized access to or abuses our Site, and we offer no warranty, express, implied or otherwise, that we will prevent such access.

Cookie Statement

Cookie Definition

A cookie is a small piece of information that is sent to your browser while you are viewing a website and is placed on your device's hard drive (computer, tablet, or smartphone). Cookies are very useful and can be used for a variety of purposes. These purposes include allowing you to navigate between pages efficiently, automatically enabling certain features, remembering your preferences, and making the interaction between you and our Services faster and easier. Cookies are also used to help ensure that the ads you see are relevant to you and your interests and to compile statistical data about your use of our Services.

Types of Cookies

The website uses the following types of cookies:

  • 'Session cookies', which are stored only temporarily during a browsing session to allow normal use of the system and are deleted from your device when the browser is closed;

  • 'Persistent cookies', which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. These cookies are used when we need to know who you are on repeat visits, for example, to allow us to store your preferences for your next visit;

  • 'Third-party cookies' are set by other online services that run content on the page you are viewing, for example, by third-party analytics companies that monitor and analyze our web access.

  • Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked by us to information stored in and obtained through cookies.

We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, which pages they visit when they do so, etc. We use the information obtained from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit the sites, rather than your name or other identifiable information. We do not combine the information collected through the use of Google Analytics with information that could personally identify you. Google's ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.

Withdrawal of Consent.

You can withdraw your consent at any time by configuring your browser to disable cookies or by removing all cookies from your browser, following the instructions in your device preferences. However, if you choose to disable cookies, some functionalities of our Site may not work correctly and your online experience may be limited.

Additional Information

We reserve the right to periodically change or revise this Privacy Policy; material changes will take effect immediately upon posting of the revised Privacy Policy. The last revision will be reflected in the "Last Modified" section. Your continued use of the Site after notification of such changes on our website constitutes your acknowledgment and consent to such changes to the Privacy Policy and your agreement to be bound by the terms of such changes.


If you have any general questions about the Site or the information we collect about you and how we use it, you can contact us at [email protected]


Last Modified: December 2, 2025